Un altre camp és possible

Un altre camp és possible – COOPERATIVE AESTHETIC MARCH
PSJM & Cooperativa d’Artà

Commissioners: Fernando Gómez de la Cuesta and Montserrat Torras

PSJM is a creation, theory and management team formed by Cynthia Viera and Pablo San José.

Their work travels through territories such as critical marketing and horizontal aesthetics, with projects that involve performances, videos, installations, publications and participatory processes with communities, as well as the development of a more pictorial line of work, which they call “social geometry” in which minimalist compositions respond to statistical data or scrutiny.

“Another field is possible” consists of an agricultural march through different streets of Artà, in which the farmers of Artà will carry a series of “aesthetic banners”, created in a participatory way, until reaching the square of town There, forming a circle, the participants will recite a poetic harangue.

The PSJM team, included among the 100 most representative artists of international political art in “Art & Agenda: Political Art and Activism” (Gestalten, Berlin, 2011), together with the Cooperativa de Pagesos d’Artà, have created, for the Artà CoolDays Festival, “An other field is possible”, an agricultural march through the streets of Artà that aims to express a different view of the rural fact, a cosmopolitan vision from the love of the land and the Earth.